STREAMLINE YOUR STRATEGY
Communications & GTM Strategy for Startups
Turn ideas into clear plans, aligned teams, and successful launches.
Are you ready to streamline your strategy?
Let me help you
Turn scattered efforts into structured, scalable systems.
Create clarity
Align your offering
Tell the right story
Go to market with intention
Build momentum and scale
Move from idea to execution
With support across 3 areas:
Experience
UX & Service Design
Customer Journeys
Research & Insights
Communications
Executive Presentations
Messaging & Narrative
Investor & Stakeholder Decks
Strategy
Business & Product Strategy
GTM & Positioning
Opportunity Prioritization
What clients say
Tom Cappelletti, Director of Sacramento City College Makerspace
“Michelle’s role in our process was the linchpin to our success. By weaving together disparate elements into compelling narratives and cohesive messaging, she was integral in the creation of an innovative product that empowers, sparks creativity, and paves pathways to success for our students.”
Somayeh Moza, Founder of Beyond Movement
“Michelle empowered me to step out of my comfort zone, trust my ideas, and take decisive action. I stopped overthinking, started executing, and watched my brand grow with confidence and momentum.”
Who I’ve worked with
SELECTED WORK
Opportunity Atlas
Opportunity Atlas is a concept that helps businesses identify ethical, legal, and historical inequities in corporate strategy. Developed strategic guidance and deliverables to show stakeholders how AI can drive values-based innovation and still be good for business.
Client
Google, X - The Moonshot Factory
Beyond Movement
Beyond Movement is a women’s health and movement brand rooted in self-awareness. I partnered with the founder to develop a brand identity and website that supported a confident launch.
Client
Somayeh Moza, Founder of Beyond Movement
The Values Canvas
The Values Canvas is a strategic tool that helps enterprise teams embed ethics into AI development and deployment. I led the concept, design, and launch of the tool, now published in Responsible AI: How to Implement an Ethical Approach in Your Organization and used to align people, process, and technology around Responsible AI strategy.
Client
Olivia Gambelin, Founder of Ethical Intelligence & Author of Responsible AI
Ready to dive in?
Let’s streamline your ideas into forward motion.