STREAMLINE YOUR STRATEGY

Storytelling & GTM Strategy for Startups

Turn ideas into clear plans, aligned teams, and successful launches.

Let's talk

Are you ready to tell the right story and streamline your strategy?

Let me help you

Move from idea to execution with support across 3 core areas:

  • Are you solving the right problem? Customer journeys can provide the insight you need to craft meaningful experiences.

    Let me help you with:

    • UX & Service Design

    • Customer Journeys

    • Research & Insights

  • Now that you’ve got your story straight, are you sending the right message to the right audiences through the right channels?

    Let me help you with:

    • Executive Presentations

    • Messaging & Narrative

    • Investor & Stakeholder Decks

  • Do you have a plan and is your team ready to execute it?

    Let me help you with:

    • Business & Product Strategy

    • GTM & Positioning

    • Opportunity Prioritization & Roadmaps

Work with me

What clients say

Tom Cappelletti, Director of Sacramento City College Makerspace

“Michelle’s role in our process was the linchpin to our success. By weaving together disparate elements into compelling narratives and cohesive messaging, she was integral in the creation of an innovative product that empowers, sparks creativity, and paves pathways to success for our students.”

Somayeh Moza, Founder of Beyond Movement

“Michelle empowered me to step out of my comfort zone, trust my ideas, and take decisive action. I stopped overthinking, started executing, and watched my brand grow with confidence and momentum.”

Who I’ve worked with

SELECTED WORK

AI & Digital Banking Strategy

Led strategic storytelling and product direction across AI, virtual assistant, and messaging systems to transform digital servicing at scale. Translated complex platform investments into executive-ready strategies that increased alignment, engagement, and digital containment.

Client
USAA Bank

SELECTED WORK

Opportunity Atlas

Explored a 10x moonshot by designing concept assets for an AI system aimed at mitigating bias at scale. Developed a compelling vision and use case to demonstrate how equitable decision-making could unlock both societal impact and market opportunity.

Client
X - The Moonshot Factory (Google)

AI Literacy for Non-tech Professionals

Built a 0→1 AI Literacy program for non-technical professionals, spanning product development, positioning, and go-to-market. Launched a validated MVP that translates complex AI concepts into practical, responsible application—driving early enterprise interest and traction.

Client
Olivia Gambelin, Founder of Ethical Intelligence & Author of Responsible AI

The Values Canvas

The Values Canvas is a strategic tool that helps enterprise teams embed ethics into AI development and deployment. I led the concept, design, and launch of the tool, now published in Responsible AI: How to Implement an Ethical Approach in Your Organization and used to align people, process, and technology around Responsible AI strategy.

Client
Olivia Gambelin, Founder of Ethical Intelligence & Author of Responsible AI

View All

Ready to dive in?

Move from idea to execution with confidence.

Work with me