STREAMLINE YOUR STRATEGY

Communications & GTM Strategy for Startups

Turn ideas into clear plans, aligned teams, and successful launches.

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Are you ready to streamline your strategy?

Let me help you

Turn scattered efforts into structured, scalable systems.

  • Create clarity

  • Align your offering

  • Tell the right story

  • Go to market with intention

  • Build momentum and scale

Move from idea to execution

With support across 3 areas:

Experience

  • UX & Service Design

  • Customer Journeys

  • Research & Insights

Communications

  • Executive Presentations

  • Messaging & Narrative

  • Investor & Stakeholder Decks

Strategy

  • Business & Product Strategy

  • GTM & Positioning

  • Opportunity Prioritization

Work with me

What clients say

Tom Cappelletti, Director of Sacramento City College Makerspace

“Michelle’s role in our process was the linchpin to our success. By weaving together disparate elements into compelling narratives and cohesive messaging, she was integral in the creation of an innovative product that empowers, sparks creativity, and paves pathways to success for our students.”

Somayeh Moza, Founder of Beyond Movement

“Michelle empowered me to step out of my comfort zone, trust my ideas, and take decisive action. I stopped overthinking, started executing, and watched my brand grow with confidence and momentum.”

Who I’ve worked with

SELECTED WORK

Opportunity Atlas

Opportunity Atlas is a concept that helps businesses identify ethical, legal, and historical inequities in corporate strategy. Developed strategic guidance and deliverables to show stakeholders how AI can drive values-based innovation and still be good for business.

Client
Google, X - The Moonshot Factory

Beyond Movement

Beyond Movement is a women’s health and movement brand rooted in self-awareness. I partnered with the founder to develop a brand identity and website that supported a confident launch.

Client
Somayeh Moza, Founder of Beyond Movement

The Values Canvas

The Values Canvas is a strategic tool that helps enterprise teams embed ethics into AI development and deployment. I led the concept, design, and launch of the tool, now published in Responsible AI: How to Implement an Ethical Approach in Your Organization and used to align people, process, and technology around Responsible AI strategy.

Client
Olivia Gambelin, Founder of Ethical Intelligence & Author of Responsible AI

Ready to dive in?

Let’s streamline your ideas into forward motion.

Work with me